/* ===== BASE RESET & TYPOGRAPHY ===== */
*,
*::before,
*::after {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

html {
    scroll-behavior: smooth;
    font-size: 15px;
}

body {
    font-family: 'Inter', system-ui, -apple-system, sans-serif;
    line-height: 1.65;
    padding: 2rem 1rem;
    transition: background .4s, color .4s;
}

/* ===== THEME: DARK (default) ===== */
:root {
    --bg: #0f1118;
    --surface: #181c25;
    --surface2: rgba(255, 255, 255, .03);
    --border: rgba(255, 255, 255, .06);
    --border-h: rgba(255, 255, 255, .12);
    --text: #cdd5e0;
    --text-muted: #7a8394;
    --text-dim: #4a5264;
    --heading: #e2e8f0;
    --accent: #6c8cff;
    --accent2: #8b7cf7;
    --accent-soft: rgba(108, 140, 255, .08);
    --tofu: #5b9cf5;
    --tofu-bg: rgba(91, 156, 245, .06);
    --tofu-bdr: rgba(91, 156, 245, .15);
    --mofu: #8b7cf7;
    --mofu-bg: rgba(139, 124, 247, .06);
    --mofu-bdr: rgba(139, 124, 247, .15);
    --bofu: #c77dba;
    --bofu-bg: rgba(199, 125, 186, .06);
    --bofu-bdr: rgba(199, 125, 186, .15);
    --loyalty: #d4a752;
    --loyalty-bg: rgba(212, 167, 82, .06);
    --loyalty-bdr: rgba(212, 167, 82, .15);
    --demo: #7cc5a8;
    --demo-bg: rgba(124, 197, 168, .06);
    --demo-bdr: rgba(124, 197, 168, .15);
    --success: #7cc5a8;
    --shadow: 0 2px 20px rgba(0, 0, 0, .3);
    --card-hover: 0 8px 32px rgba(0, 0, 0, .35);
}

body {
    background: var(--bg);
    color: var(--text);
}

/* ===== THEME: LIGHT ===== */
body.light-mode {
    --bg: #f0f2f8;
    --surface: #ffffff;
    --surface2: rgba(0, 0, 0, .025);
    --border: rgba(0, 0, 0, .08);
    --border-h: rgba(0, 0, 0, .14);
    --text: #3a3f4b;
    --text-muted: #6b7280;
    --text-dim: #b0b5c0;
    --heading: #1e2230;
    --accent: #4f6df5;
    --accent2: #6e5ddb;
    --accent-soft: rgba(79, 109, 245, .06);
    --tofu: #3a7bd5;
    --tofu-bg: rgba(58, 123, 213, .05);
    --tofu-bdr: rgba(58, 123, 213, .12);
    --mofu: #6e5ddb;
    --mofu-bg: rgba(110, 93, 219, .05);
    --mofu-bdr: rgba(110, 93, 219, .12);
    --bofu: #a35f97;
    --bofu-bg: rgba(163, 95, 151, .05);
    --bofu-bdr: rgba(163, 95, 151, .12);
    --loyalty: #b38b2d;
    --loyalty-bg: rgba(179, 139, 45, .05);
    --loyalty-bdr: rgba(179, 139, 45, .12);
    --demo: #4a9e7c;
    --demo-bg: rgba(74, 158, 124, .05);
    --demo-bdr: rgba(74, 158, 124, .12);
    --success: #4a9e7c;
    --shadow: 0 2px 16px rgba(0, 0, 0, .06);
    --card-hover: 0 8px 28px rgba(0, 0, 0, .1);
}

/* ===== THEME: OCEAN ===== */
body.ocean-mode {
    --bg: #0c1929;
    --surface: #132238;
    --surface2: rgba(100, 180, 255, .04);
    --border: rgba(100, 180, 255, .08);
    --border-h: rgba(100, 180, 255, .15);
    --text: #b8d4f0;
    --text-muted: #6a92b8;
    --text-dim: #3a5a7a;
    --heading: #d8ecff;
    --accent: #4da8da;
    --accent2: #6ec1e4;
    --accent-soft: rgba(77, 168, 218, .08);
    --tofu: #5bb8e5;
    --tofu-bg: rgba(91, 184, 229, .06);
    --tofu-bdr: rgba(91, 184, 229, .15);
    --mofu: #6aa0d4;
    --mofu-bg: rgba(106, 160, 212, .06);
    --mofu-bdr: rgba(106, 160, 212, .15);
    --bofu: #a088c4;
    --bofu-bg: rgba(160, 136, 196, .06);
    --bofu-bdr: rgba(160, 136, 196, .15);
    --loyalty: #c4a862;
    --loyalty-bg: rgba(196, 168, 98, .06);
    --loyalty-bdr: rgba(196, 168, 98, .15);
    --demo: #5cc4a0;
    --demo-bg: rgba(92, 196, 160, .06);
    --demo-bdr: rgba(92, 196, 160, .15);
    --success: #5cc4a0;
    --shadow: 0 2px 20px rgba(0, 0, 0, .4);
    --card-hover: 0 8px 32px rgba(0, 20, 50, .4);
}

/* ===== THEME: FOREST ===== */
body.forest-mode {
    --bg: #121a14;
    --surface: #1a2a1e;
    --surface2: rgba(120, 180, 130, .04);
    --border: rgba(120, 180, 130, .08);
    --border-h: rgba(120, 180, 130, .15);
    --text: #c0d8c5;
    --text-muted: #6e9478;
    --text-dim: #3e5e45;
    --heading: #daf0de;
    --accent: #6aaf7a;
    --accent2: #8cc89a;
    --accent-soft: rgba(106, 175, 122, .08);
    --tofu: #6ab87a;
    --tofu-bg: rgba(106, 184, 122, .06);
    --tofu-bdr: rgba(106, 184, 122, .15);
    --mofu: #7aaa95;
    --mofu-bg: rgba(122, 170, 149, .06);
    --mofu-bdr: rgba(122, 170, 149, .15);
    --bofu: #b09878;
    --bofu-bg: rgba(176, 152, 120, .06);
    --bofu-bdr: rgba(176, 152, 120, .15);
    --loyalty: #c4a862;
    --loyalty-bg: rgba(196, 168, 98, .06);
    --loyalty-bdr: rgba(196, 168, 98, .15);
    --demo: #7ab88a;
    --demo-bg: rgba(122, 184, 138, .06);
    --demo-bdr: rgba(122, 184, 138, .15);
    --success: #7ab88a;
    --shadow: 0 2px 20px rgba(0, 0, 0, .35);
    --card-hover: 0 8px 32px rgba(0, 15, 5, .4);
}

/* ===== TOOLBAR ===== */
.toolbar {
    position: fixed;
    top: 1rem;
    right: 1.5rem;
    z-index: 1000;
    display: flex;
    gap: .5rem;
    align-items: center;
}

.theme-switcher {
    display: flex;
    gap: .2rem;
    background: var(--surface);
    border: 1px solid var(--border);
    border-radius: 10px;
    padding: 3px;
    box-shadow: var(--shadow);
}

.theme-btn {
    width: 32px;
    height: 32px;
    border: none;
    border-radius: 8px;
    background: transparent;
    cursor: pointer;
    font-size: .85rem;
    transition: all .3s;
    display: flex;
    align-items: center;
    justify-content: center;
    opacity: .5;
}

.theme-btn:hover {
    opacity: .8;
    background: var(--surface2);
}

.theme-btn.active {
    opacity: 1;
    background: var(--accent-soft);
    box-shadow: 0 0 0 1px var(--accent);
}

.tool-btn {
    background: var(--surface);
    border: 1px solid var(--border);
    border-radius: 10px;
    padding: .55rem 1rem;
    cursor: pointer;
    display: flex;
    align-items: center;
    gap: .4rem;
    transition: all .3s;
    color: var(--text-muted);
    font-family: inherit;
    box-shadow: var(--shadow);
}

.tool-btn:hover {
    border-color: var(--accent);
    color: var(--accent);
}

.tool-btn.active {
    background: var(--accent-soft);
    border-color: var(--accent);
    color: var(--accent);
}

.tool-btn span {
    font-size: .75rem;
    font-weight: 600;
    letter-spacing: .03em;
}

/* ===== EDIT MODE ===== */
body.edit-mode [contenteditable="true"] {
    outline: 1.5px dashed var(--accent);
    outline-offset: 2px;
    border-radius: 3px;
    background: var(--accent-soft);
    cursor: text;
}

body.edit-mode [contenteditable="true"]:focus {
    outline: 2px solid var(--accent);
}

/* ===== HEADER ===== */
.board-header {
    text-align: center;
    padding: 3rem 1rem 2rem;
    max-width: 900px;
    margin: 0 auto 1.5rem;
}

.header-badge {
    display: inline-block;
    background: linear-gradient(135deg, var(--accent), var(--accent2));
    color: #fff;
    font-size: .6rem;
    font-weight: 800;
    letter-spacing: .15em;
    padding: .3rem 1rem;
    border-radius: 50px;
    margin-bottom: 1rem;
}

.header-title {
    font-size: 2.6rem;
    font-weight: 900;
    color: var(--heading);
    line-height: 1.2;
    margin-bottom: .5rem;
}

.header-sub {
    color: var(--text-muted);
    font-size: 1rem;
    font-weight: 400;
}

/* ===== GLOBAL HOVER ANIMATION ===== */
.persona-card,
.mini-card,
.strategy-card,
.lp-card,
.kpi-card,
.msg-card,
.rt-row,
.subreddit {
    transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}

.persona-card:hover,
.strategy-card:hover,
.lp-card:hover,
.kpi-card:hover,
.msg-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--card-hover);
    border-color: var(--accent);
}

.mini-card:hover {
    transform: translateX(4px);
    border-color: var(--accent);
}

.rt-row:hover {
    transform: translateX(3px);
    box-shadow: var(--card-hover);
    border-color: var(--accent);
}

.subreddit:hover {
    transform: scale(1.03);
}

/* ===== SECTIONS ===== */
.board-section {
    max-width: 1100px;
    margin: 0 auto 1.8rem;
    background: var(--surface);
    border: 1px solid var(--border);
    border-radius: 14px;
    padding: 2rem 2.2rem;
    position: relative;
    overflow: hidden;
    box-shadow: var(--shadow);
}

.board-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 2px;
    background: linear-gradient(90deg, var(--accent), var(--accent2));
    opacity: .5;
}

.section-label {
    font-size: .6rem;
    font-weight: 700;
    color: var(--text-muted);
    text-transform: uppercase;
    letter-spacing: .12em;
    margin-bottom: .7rem;
}

.section-title {
    font-size: 1.45rem;
    font-weight: 800;
    margin-bottom: .8rem;
    color: var(--heading);
}

/* ===== STAGE BADGES ===== */
.stage-badge {
    position: absolute;
    top: 1.1rem;
    right: 1.3rem;
    font-size: .68rem;
    font-weight: 800;
    padding: .25rem .9rem;
    border-radius: 50px;
    letter-spacing: .1em;
}

.tofu-badge {
    background: var(--tofu-bg);
    color: var(--tofu);
    border: 1px solid var(--tofu-bdr);
}

.mofu-badge {
    background: var(--mofu-bg);
    color: var(--mofu);
    border: 1px solid var(--mofu-bdr);
}

.demo-badge {
    background: var(--demo-bg);
    color: var(--demo);
    border: 1px solid var(--demo-bdr);
}

.bofu-badge {
    background: var(--bofu-bg);
    color: var(--bofu);
    border: 1px solid var(--bofu-bdr);
}

.loyalty-badge {
    background: var(--loyalty-bg);
    color: var(--loyalty);
    border: 1px solid var(--loyalty-bdr);
}

.stage-mission {
    color: var(--text-muted);
    font-size: .88rem;
    margin-bottom: .3rem;
}

.stage-rule {
    color: var(--bofu);
    font-size: .82rem;
    font-weight: 600;
    margin-bottom: 1rem;
    opacity: .85;
}

/* ===== FUNNEL VISUAL (S1) ===== */
.funnel-visual{max-width:520px;margin:0 auto;}
.funnel-layer{display:flex;align-items:center;gap:1rem;padding:1rem 1.3rem;border-radius:10px;transition:transform .25s,box-shadow .25s;}
.funnel-layer:hover{transform:scale(1.02);box-shadow:var(--card-hover);}
.funnel-tofu{background:var(--tofu-bg);border:1px solid var(--tofu-bdr);}
.funnel-mofu{background:var(--mofu-bg);border:1px solid var(--mofu-bdr);}
.funnel-bofu{background:var(--bofu-bg);border:1px solid var(--bofu-bdr);}
.funnel-loyalty{background:var(--loyalty-bg);border:1px solid var(--loyalty-bdr);}
.funnel-info h3{font-size:.9rem;font-weight:700;margin-bottom:.1rem;color:var(--heading);}
.funnel-info p{font-size:.78rem;color:var(--text-muted);}
.funnel-connector{text-align:center;padding:.2rem 0;}
.connector-arrow{display:inline-block;width:2px;height:18px;background:var(--border-h);position:relative;}
.connector-arrow::after{content:\'\';position:absolute;bottom:-3px;left:50%;transform:translateX(-50%);border-left:4px solid transparent;border-right:4px solid transparent;border-top:5px solid var(--border-h);}

/* ===== PERSONA GRID ===== */
.persona-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: .8rem;
}

.persona-card {
    background: var(--surface2);
    border: 1px solid var(--border);
    border-radius: 10px;
    padding: 1rem;
    text-align: center;
}

.persona-card h4 {
    font-size: .82rem;
    font-weight: 700;
    margin-bottom: .4rem;
    color: var(--heading);
}

.persona-pain {
    font-size: .72rem;
    color: var(--text-muted);
    margin-bottom: .25rem;
}

.persona-hook {
    font-size: .72rem;
    color: var(--accent);
    font-weight: 500;
}

/* ===== TWO COLUMN ===== */
.two-col {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin-top: .8rem;
}

.col h3 {
    font-size: .88rem;
    font-weight: 700;
    margin: 1rem 0 .5rem;
    color: var(--heading);
}

.col h3:first-child {
    margin-top: 0;
}

/* ===== TABLES ===== */
table {
    width: 100%;
    border-collapse: collapse;
    font-size: .74rem;
    margin-bottom: .5rem;
}

th {
    background: var(--surface2);
    color: var(--text-muted);
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: .06em;
    font-size: .62rem;
    padding: .45rem .5rem;
    text-align: left;
    border-bottom: 1px solid var(--border);
}

td {
    padding: .4rem .5rem;
    border-bottom: 1px solid var(--border);
    color: var(--text);
    vertical-align: top;
}

tr {
    transition: background .2s;
}

tr:hover td {
    background: var(--surface2);
}

/* Why column */
.col-why {
    font-size: .65rem;
    color: var(--text-muted);
    font-style: italic;
    max-width: 200px;
    font-weight: 400 !important;
    text-transform: none !important;
    letter-spacing: 0 !important;
}

td.col-why {
    color: var(--text-dim);
    font-style: italic;
    font-size: .68rem;
    line-height: 1.4;
}

/* ===== MINI CARDS ===== */
.mini-cards {
    display: flex;
    flex-direction: column;
    gap: .35rem;
}

.mini-card {
    background: var(--surface2);
    border: 1px solid var(--border);
    border-radius: 7px;
    padding: .45rem .75rem;
    font-size: .76rem;
    color: var(--text);
    cursor: default;
}

/* ===== FLOW DIAGRAM ===== */
.flow-diagram {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 0;
}

.flow-step {
    width: 100%;
    border-radius: 8px;
    padding: .7rem .9rem;
    font-size: .76rem;
    line-height: 1.5;
    text-align: center;
    transition: transform .25s, box-shadow .25s;
}

.flow-step:hover {
    transform: scale(1.01);
    box-shadow: var(--card-hover);
}

.flow-step small {
    font-size: .7rem;
    color: var(--text-muted);
    display: block;
    margin-top: .2rem;
    text-align: left;
}

.flow-start {
    background: var(--tofu-bg);
    border: 1px solid var(--tofu-bdr);
    color: var(--tofu);
    font-weight: 600;
}

.flow-landing {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    color: var(--mofu);
}

.flow-capture {
    background: var(--demo-bg);
    border: 1px solid var(--demo-bdr);
    color: var(--demo);
    text-align: left;
}

.flow-trigger {
    background: var(--loyalty-bg);
    border: 1px solid var(--loyalty-bdr);
    color: var(--loyalty);
    text-align: left;
}

.flow-arrow {
    display: flex;
    flex-direction: column;
    align-items: center;
    height: 24px;
}

.flow-arrow::before {
    content: '';
    display: block;
    width: 2px;
    height: 18px;
    background: var(--text-dim);
}

.flow-arrow::after {
    content: '';
    display: block;
    width: 0;
    height: 0;
    border-left: 5px solid transparent;
    border-right: 5px solid transparent;
    border-top: 6px solid var(--text-dim);
}

/* ===== KEYWORD TAGS ===== */
.keyword-tags {
    display: flex;
    flex-wrap: wrap;
    gap: .35rem;
}

.keyword {
    background: var(--accent-soft);
    border: 1px solid var(--tofu-bdr);
    padding: .2rem .55rem;
    border-radius: 50px;
    font-size: .7rem;
    color: var(--accent);
    transition: transform .2s;
}

.keyword:hover {
    transform: scale(1.05);
}

/* ===== BOTTOM BAR ===== */
.bottom-bar {
    display: flex;
    gap: 1rem;
    margin-top: 1.3rem;
    padding-top: .8rem;
    border-top: 1px solid var(--border);
    flex-wrap: wrap;
}

.bar-item {
    font-size: .76rem;
    color: var(--text-muted);
    flex: 1;
    min-width: 200px;
}

.bar-item strong {
    color: var(--text);
}

.bar-item.success {
    color: var(--success);
}

.bar-item.success strong {
    color: var(--success);
}

/* ===== FEATURE CHECKLIST & BOXES ===== */
.feature-checklist {
    display: flex;
    flex-direction: column;
    gap: .25rem;
}

.check-item {
    font-size: .78rem;
    color: var(--text);
    padding: .25rem 0;
    padding-left: 1rem;
    position: relative;
}

.check-item::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--success);
    font-weight: 700;
}

.highlight-box {
    border-radius: 9px;
    padding: .9rem 1.1rem;
    margin: .5rem 0;
    font-size: .8rem;
}

.yes-box {
    background: var(--demo-bg);
    border: 1px solid var(--demo-bdr);
}

.yes-box strong {
    color: var(--demo);
}

.yes-box li {
    color: var(--text);
    margin: .25rem 0 .25rem 1.2rem;
}

.rule-box {
    background: var(--bofu-bg);
    border: 1px solid var(--bofu-bdr);
    color: var(--bofu);
}

.placement-tags {
    display: flex;
    flex-wrap: wrap;
    gap: .4rem;
    margin-top: .4rem;
}

.tag-yes {
    background: var(--demo-bg);
    border: 1px solid var(--demo-bdr);
    padding: .25rem .7rem;
    border-radius: 50px;
    font-size: .72rem;
    color: var(--demo);
    font-weight: 600;
}

.tag-no {
    background: var(--surface2);
    border: 1px solid var(--border);
    padding: .25rem .7rem;
    border-radius: 50px;
    font-size: .72rem;
    color: var(--text-muted);
    font-weight: 500;
}

/* ===== WIREFRAME ===== */
.wireframe {
    border: 1.5px dashed var(--border-h);
    border-radius: 10px;
    overflow: hidden;
}

.wire-row {
    padding: .5rem .9rem;
    border-bottom: 1px dashed var(--border);
    font-size: .76rem;
    text-align: center;
    color: var(--text-muted);
}

.wire-hero {
    background: var(--accent-soft);
    font-weight: 700;
    color: var(--accent);
}

.wire-main {
    display: flex;
    padding: 0;
}

.wire-sidebar {
    width: 35%;
    background: var(--surface2);
    padding: .7rem;
    border-right: 1px dashed var(--border);
    font-size: .7rem;
    text-align: left;
    line-height: 1.6;
    color: var(--text-muted);
}

.wire-content {
    flex: 1;
    padding: 1.2rem;
    color: var(--text-dim);
    text-align: center;
}

.wire-features {
    background: var(--mofu-bg);
    color: var(--mofu);
}

.wire-cta {
    background: var(--bofu-bg);
    color: var(--bofu);
    font-weight: 600;
}

.wire-proof {
    background: var(--loyalty-bg);
    color: var(--loyalty);
}

/* ===== STRATEGY GRID ===== */
.strategy-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: .5rem;
}

.strategy-card {
    background: var(--surface2);
    border: 1px solid var(--border);
    border-radius: 8px;
    padding: .7rem;
    font-size: .76rem;
    color: var(--text);
    cursor: default;
}

/* ===== COMPARISON BOX ===== */
.comparison-box {
    border-radius: 9px;
    overflow: hidden;
    margin-top: .5rem;
}

.comp-row {
    padding: .6rem .9rem;
    font-size: .8rem;
}

.comp-bad {
    background: var(--surface2);
    color: var(--text-muted);
    border-bottom: 1px solid var(--border);
}

.comp-good {
    background: var(--accent-soft);
    color: var(--accent);
}

/* ===== SUBREDDIT GRID ===== */
.subreddit-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: .35rem;
}

.subreddit {
    padding: .35rem .6rem;
    border-radius: 7px;
    font-size: .72rem;
    font-weight: 500;
    cursor: default;
}

.tofu-sub {
    background: var(--tofu-bg);
    color: var(--tofu);
    border: 1px solid var(--tofu-bdr);
}

.mofu-sub {
    background: var(--mofu-bg);
    color: var(--mofu);
    border: 1px solid var(--mofu-bdr);
}

.stat-tags {
    display: flex;
    gap: .5rem;
    margin-top: .7rem;
}

.stat-tag {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    padding: .25rem .6rem;
    border-radius: 50px;
    font-size: .7rem;
    color: var(--mofu);
}

/* ===== LP GRID ===== */
.lp-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: .7rem;
    margin-bottom: .8rem;
}

.lp-card {
    background: var(--surface2);
    border: 1px solid var(--border);
    border-radius: 9px;
    padding: .9rem;
    text-align: center;
    cursor: default;
}

.lp-card h4 {
    font-size: .78rem;
    font-weight: 700;
    margin: .25rem 0;
    color: var(--heading);
}

.lp-card p {
    font-size: .68rem;
    color: var(--text-muted);
}

.lp-stage {
    font-size: .58rem;
    font-weight: 800;
    letter-spacing: .08em;
    display: inline-block;
    padding: .12rem .45rem;
    border-radius: 50px;
    margin-bottom: .2rem;
}

.lp-tofu .lp-stage {
    background: var(--tofu-bg);
    color: var(--tofu);
}

.lp-mofu .lp-stage {
    background: var(--mofu-bg);
    color: var(--mofu);
}

.lp-both .lp-stage {
    background: var(--demo-bg);
    color: var(--demo);
}

.lp-bofu .lp-stage {
    background: var(--bofu-bg);
    color: var(--bofu);
}

.lp-extra {
    display: flex;
    gap: .7rem;
}

.lp-card-big {
    flex: 1;
    padding: .7rem .9rem;
    border-radius: 9px;
    font-size: .8rem;
    text-align: center;
    transition: transform .25s, box-shadow .25s;
}

.lp-card-big:hover {
    transform: translateY(-2px);
    box-shadow: var(--card-hover);
}

.lp-super {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    color: var(--mofu);
}

.lp-regular {
    background: var(--surface2);
    border: 1px solid var(--border);
    color: var(--text-muted);
}

/* ===== RETARGETING FLOW ===== */
.retarget-flow {
    display: flex;
    flex-direction: column;
    gap: .4rem;
}

.rt-row {
    display: flex;
    align-items: center;
    gap: .4rem;
    background: var(--surface2);
    border: 1px solid var(--border);
    border-radius: 8px;
    padding: .5rem .7rem;
    cursor: default;
}

.rt-event {
    flex: 2;
    font-size: .76rem;
    font-weight: 600;
    color: var(--text);
}

.rt-arrow {
    color: var(--text-dim);
    font-size: .9rem;
    flex-shrink: 0;
    font-weight: 300;
}

.rt-stage {
    font-size: .62rem;
    font-weight: 800;
    padding: .18rem .55rem;
    border-radius: 50px;
    flex-shrink: 0;
    letter-spacing: .05em;
}

.rt-mofu {
    background: var(--mofu-bg);
    color: var(--mofu);
}

.rt-bofu {
    background: var(--bofu-bg);
    color: var(--bofu);
}

.rt-loyalty {
    background: var(--loyalty-bg);
    color: var(--loyalty);
}

.rt-action {
    flex: 2.5;
    font-size: .73rem;
    color: var(--text-muted);
}

.rt-goal {
    flex: 1.5;
    font-size: .73rem;
    font-weight: 600;
    color: var(--success);
    text-align: right;
}

/* ===== MATRIX TABLE ===== */
.matrix-table {
    font-size: .82rem;
}

.matrix-table th {
    text-align: center;
}

.matrix-table td {
    text-align: center;
    font-size: .95rem;
}

.cell-yes {
    color: var(--accent);
}

.cell-star {
    color: var(--loyalty);
    font-weight: 700;
}

.cell-minor {
    color: var(--text-muted);
}

.cell-no {
    color: var(--text-dim);
}

.matrix-legend {
    display: flex;
    justify-content: center;
    gap: 1.5rem;
    margin-top: .8rem;
    font-size: .72rem;
    color: var(--text-muted);
}

/* ===== CALENDAR ===== */
.calendar-table {
    font-size: .8rem;
}

.cal-tofu {
    color: var(--tofu);
}

.cal-mofu {
    color: var(--mofu);
}

.cal-bofu {
    color: var(--bofu);
}

/* ===== KPI GRID ===== */
.kpi-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: .8rem;
    margin-bottom: 1rem;
}

.kpi-card {
    border-radius: 10px;
    padding: 1rem;
    text-align: center;
    cursor: default;
}

.kpi-card h4 {
    font-size: .82rem;
    font-weight: 800;
    margin-bottom: .4rem;
    letter-spacing: .04em;
}

.kpi-card p {
    font-size: .76rem;
    line-height: 1.5;
    margin-bottom: .4rem;
}

.kpi-arrow {
    font-size: .7rem;
    font-weight: 600;
    opacity: .7;
}

.kpi-tofu {
    background: var(--tofu-bg);
    border: 1px solid var(--tofu-bdr);
    color: var(--tofu);
}

.kpi-tofu p {
    color: var(--tofu);
}

.kpi-mofu {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    color: var(--mofu);
}

.kpi-mofu p {
    color: var(--mofu);
}

.kpi-bofu {
    background: var(--bofu-bg);
    border: 1px solid var(--bofu-bdr);
    color: var(--bofu);
}

.kpi-bofu p {
    color: var(--bofu);
}

.kpi-loyalty {
    background: var(--loyalty-bg);
    border: 1px solid var(--loyalty-bdr);
    color: var(--loyalty);
}

.kpi-loyalty p {
    color: var(--loyalty);
}

.health-bar {
    text-align: center;
    font-size: .8rem;
    color: var(--text-muted);
    background: var(--surface2);
    border-radius: 8px;
    padding: .7rem;
}

/* ===== KILLER MESSAGES ===== */
.message-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: .7rem;
}

.msg-card {
    border-radius: 10px;
    padding: .9rem;
    position: relative;
    text-align: center;
    min-height: 100px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    cursor: default;
}

.msg-num {
    position: absolute;
    top: .4rem;
    left: .6rem;
    font-size: .62rem;
    font-weight: 800;
    color: var(--text-dim);
}

.msg-card p {
    font-size: .82rem;
    font-weight: 600;
    line-height: 1.3;
    margin-bottom: .35rem;
}

.msg-stage {
    font-size: .62rem;
    font-weight: 600;
    color: var(--text-muted);
    letter-spacing: .04em;
}

.msg-bofu {
    background: var(--bofu-bg);
    border: 1px solid var(--bofu-bdr);
    color: var(--bofu);
}

.msg-tofu {
    background: var(--tofu-bg);
    border: 1px solid var(--tofu-bdr);
    color: var(--tofu);
}

.msg-mofu {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    color: var(--mofu);
}

.msg-tofu-mofu {
    background: var(--tofu-bg);
    border: 1px solid var(--tofu-bdr);
    color: var(--tofu);
}

.msg-tofu-bofu {
    background: var(--tofu-bg);
    border: 1px solid var(--tofu-bdr);
    color: var(--tofu);
}

.msg-mofu-bofu {
    background: var(--mofu-bg);
    border: 1px solid var(--mofu-bdr);
    color: var(--mofu);
}

/* ===== SIDE NAV ===== */
.side-nav {
    position: fixed;
    left: .7rem;
    top: 50%;
    transform: translateY(-50%);
    z-index: 999;
    display: flex;
    flex-direction: column;
    gap: .25rem;
}

.nav-dot {
    width: 26px;
    height: 26px;
    border-radius: 50%;
    background: var(--surface2);
    border: 1px solid var(--border);
    display: flex;
    align-items: center;
    justify-content: center;
    text-decoration: none;
    transition: all .3s;
}

.nav-dot span {
    font-size: .58rem;
    font-weight: 700;
    color: var(--text-muted);
}

.nav-dot:hover,
.nav-dot.active {
    background: var(--accent-soft);
    border-color: var(--accent);
    transform: scale(1.1);
}

.nav-dot:hover span,
.nav-dot.active span {
    color: var(--accent);
}

/* ===== FOOTER ===== */
.board-footer {
    text-align: center;
    padding: 2rem;
    font-size: .72rem;
    color: var(--text-dim);
    margin-top: 2rem;
}

/* ===== STAGE SECTION BORDERS ===== */
.stage-tofu::before {
    background: linear-gradient(90deg, var(--tofu), transparent);
}

.stage-mofu::before {
    background: linear-gradient(90deg, var(--mofu), transparent);
}

.stage-demo::before {
    background: linear-gradient(90deg, var(--demo), transparent);
}

.stage-bofu::before {
    background: linear-gradient(90deg, var(--bofu), transparent);
}

.stage-loyalty::before {
    background: linear-gradient(90deg, var(--loyalty), transparent);
}

/* ===== RESPONSIVE ===== */
@media(max-width:900px) {
    .persona-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .two-col {
        grid-template-columns: 1fr;
    }

    .lp-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .kpi-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .message-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .header-title {
        font-size: 1.8rem;
    }

    .side-nav {
        display: none;
    }

    .rt-row {
        flex-wrap: wrap;
        gap: .3rem;
    }

    .rt-event,
    .rt-action,
    .rt-goal {
        flex: unset;
        width: 100%;
    }

    .rt-goal {
        text-align: left;
    }

    .rt-arrow {
        display: none;
    }

    .lp-extra {
        flex-direction: column;
    }

    .col-why {
        display: none;
    }
}

@media(max-width:600px) {
    .persona-grid {
        grid-template-columns: 1fr;
    }

    .lp-grid {
        grid-template-columns: 1fr;
    }

    .kpi-grid {
        grid-template-columns: 1fr;
    }

    .message-grid {
        grid-template-columns: 1fr;
    }

    body {
        padding: 1rem .5rem;
    }

    .board-section {
        padding: 1.3rem .9rem;
    }

    .bottom-bar {
        flex-direction: column;
    }

    .strategy-grid {
        grid-template-columns: 1fr;
    }

    .toolbar {
        top: .5rem;
        right: .5rem;
    }
}